Outdoor fashion brand awareness KPI ranking UK 2024| ��ƽ��

Leading outdoor fashion brands ranked by brand awareness in the United Kingdom in 2024

Characteristic	Share of respondents
The North Face	90%
Dr. Martens	77%
berghaus	61%
Helly Hansen	55%
Jack Wolfskin	47%
Patagonia	45%
Columbia	43%
Craghoppers	39%
Salomon	35%
Mountain Equipment	30%
Montane	25%
Mammut	24%
Marmot	24%
Black Diamond	22%
Eddie Bauer	21%
Quechua	21%
Mountain Hardwear	20%
Arc'teryx	19%
icebreaker	19%
Smartwool	15%

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Release date

November 2024

More information

Region

United Kingdom

Survey time period

February to November 2024

Number of respondents

1,247 respondents

Age group

18 to 64 years

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."

Citation formats

When it comes to the most well-known outdoor fashion brands in the UK, THE NORTH FACE comes out as a clear winner. The American brand is recognized by 90% of online consumers, making it the most popular brand in this category based on brand awareness. Coming in second is British outdoor clothing brand Dr. Martens and at a distand third placecomes clothing and equipment brand berghaus which has a brand awareness of 61% among internet respondents in the UK.

For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.