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The airline industry worldwide is finally resuming normalcy after suffering widespread disruptions caused by the Covid-19 pandemic. The same is the case in the United States, where the travel industry was brought to a standstill as a result of the government-imposed travel restrictions. This seems to be good news for the U.S. airline industry, which is one of the biggest air travel markets worldwide.

When it comes to the most well-known airlines in the United States, American Airlines ²¹²Ô»åÌýDelta Air Lines top the chart. The Texas and Georgia-based airline brands are recognized by 85 percent of the respondents in the U.S., making them the leading airline in the U.S. based on brand awareness. The second spot on this list is taken by United Airlines with 84 percent brand awareness, followed by Southwest Airlines with an awareness of 79 percent, respectively. 

For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.