Airline brand awareness KPI ranking UK 2024| ��ƽ��

Leading airline brands ranked by brand awareness in the United Kingdom in 2024

Characteristic	Share of respondents
British Airways	93%
easyJet	91%
Emirates	87%
Ryanair	86%
Virgin Atlantic	84%
Jet2	81%
Qatar Airways	81%
American Airlines	74%
TUIfly	74%
Air France	70%
Etihad Airways	70%
Qantas	65%
Lufthansa	62%
Singapore Airlines	60%
KLM Royal Dutch Airlines	59%
Aer Lingus	58%
Wizz Air	48%
Norwegian	42%
Eurowings	28%
Vueling	27%

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Release date

January 2025

More information

Region

United Kingdom

Survey time period

June 2024

Number of respondents

1,247 respondents

Age group

18 to 64 years

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."

Citation formats

When it comes to the most well-known airlines in the United Kingdom, four of the top five brands are all based in the UK. This includes the UK's flag-carrier airline, British Airways, that incorporates a 93% brand awareness amongst respondents. Second and fourth on this list are two low-cost airlines, easyJet and Ryanair, as the only foreign airline in the top five is Emirates on rank three.

For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.