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In 2026, the most valuable airline brand in the world was Delta Air Lines, with a brand value of roughly **** billion U.S. dollars. The brand value of the second leading company, United Airlines, amounted to approximately **** billion U.S. dollars.

The rulers of the U.S. market

Four of the top five airline brands in the world were American in 2026. In 2025, these airlines were as well the leaders in their homeland market. In 2024, American Airlines, headquartered in Forth Worth, Texas, was third-largest player in the American market, with a domestic market share of ** percent, following Delta and United.

Aviation industry returns to pre-pandemic levels

In 2024, commercial airlines worldwide reported an operating income of around **** billion U.S. dollars, marking a slight decrease from the previous year, yet reinforcing the industry's recovery from the pandemic-related downturns of the early 2020s.