The question was orginally phrased by the source as: "Thinking again of the most recent product you bought in each category, how loyal are you to each?"
Citation formats
Alcohol brand loyalty in the U.S. in 2023, by segment
**** percent of American consumers considered themselves loyal to the last brand of beer that they purchased, as of September 2023. A further ** and ** percent considered themselves loyal to liquor or wine brands, respectively.
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Provoke ÌÇÐÄÆƽâ°æ. (November 1, 2024). Share of consumers that only or mostly purchase the same brand of alcohol in the United States in 2023, by segment [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1336982/us-alcohol-brand-loyalty-by-segment/
Provoke ÌÇÐÄÆƽâ°æ. "Share of consumers that only or mostly purchase the same brand of alcohol in the United States in 2023, by segment." Chart. November 1, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1336982/us-alcohol-brand-loyalty-by-segment/
Provoke ÌÇÐÄÆƽâ°æ. (2024). Share of consumers that only or mostly purchase the same brand of alcohol in the United States in 2023, by segment. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1336982/us-alcohol-brand-loyalty-by-segment/
Provoke ÌÇÐÄÆƽâ°æ. "Share of Consumers That Only or Mostly Purchase The Same Brand of Alcohol in The United States in 2023, by Segment." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Nov 2024, /statistics/1336982/us-alcohol-brand-loyalty-by-segment/
Provoke ÌÇÐÄÆƽâ°æ, Share of consumers that only or mostly purchase the same brand of alcohol in the United States in 2023, by segment ÌÇÐÄÆƽâ°æ, /statistics/1336982/us-alcohol-brand-loyalty-by-segment/ (last visited July 20, 2026)
Share of consumers that only or mostly purchase the same brand of alcohol in the United States in 2023, by segment [Graph], Provoke ÌÇÐÄÆƽâ°æ, November 1, 2024. [Online]. Available: /statistics/1336982/us-alcohol-brand-loyalty-by-segment/
