Baby Boomers were the largest population of wine drinkers in the United States in 2023. Both Gen Z and the oldest consumers made up the smallest shares, at *** percent each.
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BMO Financial Group. (May 13, 2024). Share of wine consumers in the United States from 2014 to 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1538546/wine-consumer-share-by-generation-us/
BMO Financial Group. "Share of wine consumers in the United States from 2014 to 2023, by generation." Chart. May 13, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1538546/wine-consumer-share-by-generation-us/
BMO Financial Group. (2024). Share of wine consumers in the United States from 2014 to 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1538546/wine-consumer-share-by-generation-us/
BMO Financial Group. "Share of Wine Consumers in The United States from 2014 to 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 May 2024, /statistics/1538546/wine-consumer-share-by-generation-us/
BMO Financial Group, Share of wine consumers in the United States from 2014 to 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1538546/wine-consumer-share-by-generation-us/ (last visited July 20, 2026)
Share of wine consumers in the United States from 2014 to 2023, by generation [Graph], BMO Financial Group, May 13, 2024. [Online]. Available: /statistics/1538546/wine-consumer-share-by-generation-us/
