White non-hispanic consumers continued to comprise the largest share of wine drinkers in the United States in 2023, but their percentage has been diminishing as other ethnic groups have grown in the market. For instance, Hispanic consumers, who accounted for **** percent of the market in 2015 increased to ** percent in 2023.
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BMO Financial Group. (May 13, 2024). Share of wine consumers in the United States from 2015 to 2023, by ethnicity [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1538547/wine-consumer-share-by-ethnicity-us/
BMO Financial Group. "Share of wine consumers in the United States from 2015 to 2023, by ethnicity." Chart. May 13, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1538547/wine-consumer-share-by-ethnicity-us/
BMO Financial Group. (2024). Share of wine consumers in the United States from 2015 to 2023, by ethnicity. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1538547/wine-consumer-share-by-ethnicity-us/
BMO Financial Group. "Share of Wine Consumers in The United States from 2015 to 2023, by Ethnicity." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 May 2024, /statistics/1538547/wine-consumer-share-by-ethnicity-us/
BMO Financial Group, Share of wine consumers in the United States from 2015 to 2023, by ethnicity ÌÇÐÄÆƽâ°æ, /statistics/1538547/wine-consumer-share-by-ethnicity-us/ (last visited July 21, 2026)
Share of wine consumers in the United States from 2015 to 2023, by ethnicity [Graph], BMO Financial Group, May 13, 2024. [Online]. Available: /statistics/1538547/wine-consumer-share-by-ethnicity-us/
