Tobacco product usage
Question: Which tobacco products do you smoke/consume at least occasionally? (multi-pick)
Base: respondents who can legally buy tobacco
Each update contains the interviews of the last 12 months. If you are looking for further details you can find more information in the methodology for the ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ.
Citation formats
Generational breakdown of e-cigarettes and vape pens use in the U.S. 2025
As of 2025, Millennials / Generation Y made up the ** share of both e-cigarettes and vape pen users in the United States (U.S.) by far. Unsurprisingly, Baby Boomer amounted to ** share of these devices' users.
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ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ. (October 22, 2025). Use of e-cigarettes and vape pens in the United States (U.S.) in 2025, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/443152/e-cigarettes-usage-share-of-us-adults-by-age-group/
ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ. "Use of e-cigarettes and vape pens in the United States (U.S.) in 2025, by generation." Chart. October 22, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/443152/e-cigarettes-usage-share-of-us-adults-by-age-group/
ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ. (2025). Use of e-cigarettes and vape pens in the United States (U.S.) in 2025, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/443152/e-cigarettes-usage-share-of-us-adults-by-age-group/
ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ. "Use of E-cigarettes and Vape Pens in The United States (U.S.) in 2025, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Oct 2025, /statistics/443152/e-cigarettes-usage-share-of-us-adults-by-age-group/
ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ, Use of e-cigarettes and vape pens in the United States (U.S.) in 2025, by generation ÌÇÐÄÆƽâ°æ, /statistics/443152/e-cigarettes-usage-share-of-us-adults-by-age-group/ (last visited July 24, 2026)
Use of e-cigarettes and vape pens in the United States (U.S.) in 2025, by generation [Graph], ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ, October 22, 2025. [Online]. Available: /statistics/443152/e-cigarettes-usage-share-of-us-adults-by-age-group/
