During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Most well-known messenger services in the United Kingdom 2023
With 95 percent, WhatsApp is the messenger service with the highest brand awareness among UK onliners, followed by Facebook Messenger with 91 percent. Skype, Snapchat, FaceTime and Zoom are neck and neck with a brand awareness between 88 percent and 83 percent.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
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ÌÇÐÄÆƽâ°æ. (June 15, 2023). Leading messenger services ranked by brand awareness in the United Kingdom in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1329206/most-well-known-messenger-services-in-the-united-kingdom/
ÌÇÐÄÆƽâ°æ. "Leading messenger services ranked by brand awareness in the United Kingdom in 2023." Chart. June 15, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1329206/most-well-known-messenger-services-in-the-united-kingdom/
ÌÇÐÄÆƽâ°æ. (2023). Leading messenger services ranked by brand awareness in the United Kingdom in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1329206/most-well-known-messenger-services-in-the-united-kingdom/
ÌÇÐÄÆƽâ°æ. "Leading Messenger Services Ranked by Brand Awareness in The United Kingdom in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Jun 2023, /statistics/1329206/most-well-known-messenger-services-in-the-united-kingdom/
ÌÇÐÄÆƽâ°æ, Leading messenger services ranked by brand awareness in the United Kingdom in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1329206/most-well-known-messenger-services-in-the-united-kingdom/ (last visited August 02, 2026)
Leading messenger services ranked by brand awareness in the United Kingdom in 2023 [Graph], ÌÇÐÄÆƽâ°æ, June 15, 2023. [Online]. Available: /statistics/1329206/most-well-known-messenger-services-in-the-united-kingdom/
