WeChat brand profile Germany 2022| ��ƽ��

WeChat brand awareness, usage, popularity, loyalty, and buzz among messenger users in Germany in 2022

Characteristic	Share of respondents
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Number of respondents

1,175 respondents

Age group

18-64 years

Special properties

respondents who use messengers

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to messengers, which of the following brands do you like?
Brand usage: When it comes to messengers, which of the following brands have you used in the past 4 weeks?
Brand loyalty: When it comes to messengers, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of WeChat in Germany?
When it comes to messenger users, brand awareness of WeChat is at **% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is WeChat in Germany?
In total, *% of German messenger users say they like WeChat. However, in actuality, among the **% of German respondents who know WeChat, **% of people like the brand.

What is the usage share of WeChat in Germany?
All in all, *% of messenger users in Germany use WeChat. That means, of the **% who know the brand, *% use them.

How loyal are the users of WeChat?
Around *% of messenger users in Germany say they are likely to use WeChat again. Set in relation to the *% usage share of the brand, this means that **% of their users show loyalty to the brand.

What's the buzz around WeChat in Germany?
In July 2022, about *% of German messenger users had heard about WeChat in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's *%, meaning at the time of the survey there's little to no buzz around WeChat in Germany.

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