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In an increasingly connected digital world, Chinese apps have their way of keeping users stuck round. One of the common tactics is to build mini-applications within the core app to provide multiple services to users. As of May 2025, WeChat amassed about *** million monthly active users of its mini-programs in China, which means over ** percent of the WeChat users were using the services.Â
Chinese super app WeChat is the early adopter of the app-in-app functionality. Launched in 2017, WeChat Mini Program is an ecosystem of cloud-based embedded apps within the social and messaging app, covering diversified services for everyday life. Gaming and shopping mini-programs contributed the largest share of app usage time.
For brands and companies, WeChat Mini Program serves as another channel to reach out to a broader audience. Prominent brands like fast food chains McDonald's and KFC and car manufacturer Volkswagen have utilized this special channel and managed to attract a considerable number of users. This feature works particularly well for e-commerce majors JD.com and Meituan, which had at least ***Ìý³¾¾±±ô±ô¾±´Ç²ÔÌýmonthly active users in their mini-programs on WeChat.
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WeChat Mini Program
Alipay Mini Program
Baidu Smart Mini Program
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
