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Penetration rate of online wine in Italy in 2022, by generation

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Sources

Release date

July 2022

Region

Italy

Survey time period

June 8, 2022

Number of respondents

1,500 respondents

Age group

18 years and older

Special properties

Consumers who purchased wine online

Method of interview

Online survey

Citation formats

Online wine penetration in Italy 2022, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 2, 2022
According to a 2022 survey, ** percent of Millennials had purchased wine online, more than any other generation. On the other hand, Baby Boomers were the generation that purchased the least wine on the Internet, with only ** percent of respondents.
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Wine e-commerce in ItalyWine tourism in European countriesWine in FranceWine market in EuropeWine market in Italy
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