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Wine packaging preference for the 55+ age cohort in the United States in 2019*

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Source

Release date

March 2020

Region

United States

Survey time period

2019

Number of respondents

1,000 respondents

Age group

55 years and older

Special properties

Consumers who drink wine at least once a month

Supplementary notes

*Share of regular wine drinkers who would purchase the following types of packaging for wine if it was available from where they usually buy wine from and if the price was right.

Citation formats

Wine packaging preference amongst 55+ age cohort U.S. 2019

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 26, 2020
The wine packaging preference of approximately ** percent of wine drinkers aged 55 years old and above in the United States in 2019 is the standard glass bottle (*** ml). Only ** percent of mature wine drinkers would be willing to buy wine in a can (single serve, *** ml) from where they usually buy wine from and if the price was right.
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