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Hard seltzer brand preference among wine drinkers in the United States in 2019

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Source

Release date

March 2020

Region

United States

Survey time period

October 2019

Number of respondents

2,004 respondents

Special properties

Regular wine drinkers

Supplementary notes

*Share of respondents who have bought the following hard seltzer brands in the past 12 months.
Base = US regular wine drinkers who drink hard seltzer.

Citation formats

Hard seltzer brand preference among wine consumers in the U.S. 2019

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 27, 2020
Approximately ** percent of American regular wine drinkers who switch to drinking hard seltzer chose White Claw as their preferred hard seltzer brand in 2019. Another ** percent of wine consumers chose Truly's hard seltzer in that year.
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