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When asked to give luxury brands a score out of 10 on the basis of how much they trust them, global luxury consumers gave the highest average score to ±á±ð°ù³¾Ã¨²õ, making it the most trusted luxury fashion brand. Following ±á±ð°ù³¾Ã¨²õ, Chanel and Louis Vuitton came out as the most trusted luxury brands scoring over 7 out of 10. The index took into consideration 60 brands in the luxury fashion sector. Among the leading 10 most trusted brands were also the British heritage brand Burberry, U.S.-based luxury brand Ralph Lauren and Italian incumbents Prada, Gucci, Loro Piana, and Giorgio Armani.