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Distribution of invalid traffic on forum platforms in China in 2021

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Sources

Release date

April 2022

Region

China

Survey time period

2021

Number of respondents

77,000 advertising campaigns*

Supplementary notes

* Over 77,000 advertising campaigns from PC, Mobile, and NEW TV were monitored, covering more than 1,000 media and over 1,900 brands. Internet hard-broadcasting, offline media, website information, social platforms, KOLs, and more were taken into account.

Invalid traffic refers to the content or interactions from the fake accoounts registered or created by bots.

Citation formats

Proportion of invalid traffic on forum platforms in China 2021

Published by Thuy D., May 25, 2022
In 2021, the share of invalid traffic on forum platforms in China decreased by five percent point to ** percent. Social media invalid traffic dropped as well due to the implementation of measures to create a clean cyberspace.
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