In 2023, invalid traffic, both in followers and user interactions, on China's six major social media platforms slightly declined. With the implementation of government measures to create clean cyberspace, the share of Invalid social media followers decreased to **** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
China Advertising Association, & Website (gridsum.com). (March 15, 2024). Share of invalid followers and user interactions on social media platforms in China in 2022 and 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1307246/china-invalid-traffic-on-social-media-platforms/
China Advertising Association, und Website (gridsum.com). "Share of invalid followers and user interactions on social media platforms in China in 2022 and 2023." Chart. March 15, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1307246/china-invalid-traffic-on-social-media-platforms/
China Advertising Association, Website (gridsum.com). (2024). Share of invalid followers and user interactions on social media platforms in China in 2022 and 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1307246/china-invalid-traffic-on-social-media-platforms/
China Advertising Association, and Website (gridsum.com). "Share of Invalid Followers and User Interactions on Social Media Platforms in China in 2022 and 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Mar 2024, /statistics/1307246/china-invalid-traffic-on-social-media-platforms/
China Advertising Association & Website (gridsum.com), Share of invalid followers and user interactions on social media platforms in China in 2022 and 2023 ÌÇÐÄÆƽâ°æ, /statistics/1307246/china-invalid-traffic-on-social-media-platforms/ (last visited July 25, 2026)
Share of invalid followers and user interactions on social media platforms in China in 2022 and 2023 [Graph], China Advertising Association, & Website (gridsum.com), March 15, 2024. [Online]. Available: /statistics/1307246/china-invalid-traffic-on-social-media-platforms/
