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Comfort levels of consumers regarding the use of personal data by brands worldwide in 2021

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Sources

Release date

February 2022

Region

Worldwide

Survey time period

2021

Number of respondents

12,000 (spread across 12 countries)*

Age group

18 years and older

Special properties

consumers that made an online purchase in the last year

Supplementary notes

* Survey respondents came from the following 12 countries: Australia, Canada, France, Germany, India, Italy, Japan, the Netherlands, New Zealand, the United Kingdom, and the United States.

This information was sourced from Shopify's eCommerce Market Credibility Study, 2021.

Citation formats

Most common consumer attitudes on personal data use by brands worldwide 2021

Published by
F. Watty,
May 3, 2022
When asked about brands and how they use consumer data to create personalized shopping experiences in 2021, approximately *** in *** consumers around the world said they typically only shared their personal information with a brand if it was required in order to proceed. Nearly the same number of respondents said they are becoming increasingly concerned with how brands use their personal data. Overall, there are still many people who are not thrilled by the idea of sharing their information for the sake of personalization.
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