Majority of the television advertising volume share of sports genre of about ** percent was live sports events across India in 2021. This was consistent with pre-pandemic trends of advertising for televised sport. Notably, over ** percent of the sports television viewership was from cricket, the most popular sport in the south Asian country.
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EY, & FICCI. (March 21, 2022). Distribution of television advertising volume for sports across India from 2019 to 2021, by programming type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1305186/india-distribution-of-sports-tv-ad-volumes-by-programming-type/
EY, und FICCI. "Distribution of television advertising volume for sports across India from 2019 to 2021, by programming type." Chart. March 21, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1305186/india-distribution-of-sports-tv-ad-volumes-by-programming-type/
EY, FICCI. (2022). Distribution of television advertising volume for sports across India from 2019 to 2021, by programming type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1305186/india-distribution-of-sports-tv-ad-volumes-by-programming-type/
EY, and FICCI. "Distribution of Television Advertising Volume for Sports across India from 2019 to 2021, by Programming Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Mar 2022, /statistics/1305186/india-distribution-of-sports-tv-ad-volumes-by-programming-type/
EY & FICCI, Distribution of television advertising volume for sports across India from 2019 to 2021, by programming type ÌÇÐÄÆƽâ°æ, /statistics/1305186/india-distribution-of-sports-tv-ad-volumes-by-programming-type/ (last visited July 31, 2026)
Distribution of television advertising volume for sports across India from 2019 to 2021, by programming type [Graph], EY, & FICCI, March 21, 2022. [Online]. Available: /statistics/1305186/india-distribution-of-sports-tv-ad-volumes-by-programming-type/
