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Perception of eSports as a mainstream viewership product for non-gamers among sports industry leaders worldwide as of August 2020

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Sources

Release date

September 2020

Region

Worldwide

Survey time period

June to August 2020

Number of respondents

636 respondents

Special properties

among sports industry leaders (senior/C-level position)

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Will eSports become a mainstream viewership product for non-gamers?"

Citation formats

Perceived significance of eSports among non-gamers worldwide 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 10, 2020
The eSports industry has experienced a significant boom in recent years, no doubt helped by the coronavirus pandemic in 2020 which forced the cancelation of many sporting events and traditional sports leagues. However, it remains to be seen whether the fledgling market will find its space in an already packed sports industry. During an August 2020 survey among sports industry leaders worldwide, some ** percent of respondents claimed that eSports would never become a viewership product for non-gamers, while **** percent suggested that it would become a viable product in the next to five years.
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