Survey for the year 2024 was carried out on 5,904 individual persons aged 16+ and 3,850 reached households, the data was subsequently converted through post-stratification with respect to the whole population aged 16 or older which amounted to 8,8 million people and 4,5 million households. CAPI and CATI survey types were used.
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Share of consumers shopping online in Czechia 2022-2024, by product category
A total of **** percent of Czechs bought movies and music (including paid downloads and streaming) online in 2024. Clothing and footwear were the second most frequently purchased goods online from the selected categories (**** percent). There was an increase in most product types compared to the previous year, except for software and apps.
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Czech Statistical Office. (November 26, 2024). Share of consumers shopping online in Czechia from 2022 to 2024, by product category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1302673/czechia-people-buying-selected-categories-of-goods-online/
Czech Statistical Office. "Share of consumers shopping online in Czechia from 2022 to 2024, by product category." Chart. November 26, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1302673/czechia-people-buying-selected-categories-of-goods-online/
Czech Statistical Office. (2024). Share of consumers shopping online in Czechia from 2022 to 2024, by product category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1302673/czechia-people-buying-selected-categories-of-goods-online/
Czech Statistical Office. "Share of Consumers Shopping Online in Czechia from 2022 to 2024, by Product Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Nov 2024, /statistics/1302673/czechia-people-buying-selected-categories-of-goods-online/
Czech Statistical Office, Share of consumers shopping online in Czechia from 2022 to 2024, by product category ÌÇÐÄÆƽâ°æ, /statistics/1302673/czechia-people-buying-selected-categories-of-goods-online/ (last visited August 03, 2026)
Share of consumers shopping online in Czechia from 2022 to 2024, by product category [Graph], Czech Statistical Office, November 26, 2024. [Online]. Available: /statistics/1302673/czechia-people-buying-selected-categories-of-goods-online/
