Event ticket purchasing factors in the U.S. 2021| ��ƽ��

Which, if any, of the following factors do you take into consideration when purchasing tickets for a sporting or performance event at a venue?

Characteristic	Share of consumers who preferring attending outdoor events
Price	40%
Proximity to the action	26%
Location of the venue	25%
Value for money of ticket	21%
Interest in the event or participants	20%
Location in the row (e.g. near the aisle)	19%
Ease of travel to the venue	16%
Seat size	11%
Interest in the venue	10%
Food and drinks for sale at the venue	10%
Location of restrooms	9%
Legroom	9%
Recommendations online	6%
Merchandise for sale at the venue	5%
Recommendations offline	4%
Don't know	3%

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Release date

January 2022

More information

Region

United States

Survey time period

December 2021

Special properties

Those who prefer attending outdoor events

Method of interview

Online panel

Supplementary notes

The source adds the following information regarding methodology: "YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. YouGov Profiles data is nationally representative and weighted by age, gender, education, region, and race."

Citation formats

According to a survey conducted by YouGov, price was the most important factor for U.S. consumers when purchasing event tickets. Of respondents who preferred outdoor events, 40 percent stated that price was a consideration when booking tickets for a sporting or performance event at a venue. Proximity to the action and the location of the venue were also factors, as well as value for money.