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Most important concepts among neologisms reflecting value consumption in South Korea as of March 2022

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Source

Release date

April 2022

Region

South Korea

Survey time period

March 2022

Number of respondents

380 respondents

Special properties

Gen Z members and millennials

Supplementary notes

*Level of experienced satisfaction in relation to the price of consumption. **Expressing one's convictions or value through products and consumption behavior. ***Gladly spending money without restraint for a good cause. ****Showing off through excessive spending.

Citation formats

Gen MZs opinions on neologisms around value consumption South Korea 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 14, 2022
According to a survey conducted by the Korea Chamber of Commerce Industry in March 2022 among South Korean Gen Z members and Millennials, around **** percent of respondents considered the concept of Gasimbi as the most important among new words regarding value consumption. Gasimbi describes the level of satisfaction compared to the price paid for consumption, meaning that, in contrast to cost-effectiveness, the consumer feels good about their purchase even though they spend more money on it for a certain reason.
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