Consumers (total respondents) and music fans (60 percent of respondents)
Supplementary notes
Participants were from seven countries: Brazil, Canada, France, Japan, Romania, U.K. and the U.S. Data published June 2021. Exact survey date in 2021 not provided by the source.
Citation formats
Interest in hybrid events among consumers and music fans 2021
According to a survey conducted in 2021, 87 percent of consumers were open to using technology and hybrid models at live events. Of those who were music fans, 53 percent were interested in using hybrid technology at live events. Hybrid events are live events that combine both in-person and digital audiences, so the event has attendees in a physical location while being simultaneously live streamed to an audience online.
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YouGov. (June 8, 2021). Share of consumers and music fans open to using technology and hybrid models at live events in 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1300356/hybrid-concert-and-event-interest/
YouGov. "Share of consumers and music fans open to using technology and hybrid models at live events in 2021." Chart. June 8, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1300356/hybrid-concert-and-event-interest/
YouGov. (2021). Share of consumers and music fans open to using technology and hybrid models at live events in 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1300356/hybrid-concert-and-event-interest/
YouGov. "Share of Consumers and Music Fans Open to Using Technology and Hybrid Models at Live Events in 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Jun 2021, /statistics/1300356/hybrid-concert-and-event-interest/
YouGov, Share of consumers and music fans open to using technology and hybrid models at live events in 2021 ÌÇÐÄÆƽâ°æ, /statistics/1300356/hybrid-concert-and-event-interest/ (last visited July 26, 2026)
Share of consumers and music fans open to using technology and hybrid models at live events in 2021 [Graph], YouGov, June 8, 2021. [Online]. Available: /statistics/1300356/hybrid-concert-and-event-interest/
