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As of October 2024, "Taylor Swift: The Eras Tour" was the highest grossing concert movie released in theaters with a total global revenue of * million U.S. dollars. It surpasses "Justin Bieber: Never Say Never", released in 2011, currently in second position with a total box office revenue of ** million U.S. dollars. 

A new era for Taylor Swift

Following the footsteps of Taylor Swift’s highly successful ongoing tour, "Taylor Swift: The Eras Tour" is a box office sensation. As of April 2024, the most recent data showed that around 70 percent of the film's box office revenue was generated in the United States and Canada alone. Taylor Swift's concert film managed to climb to eighth place in the year's highest grossing movie weekends, behind heavy hitters such as “Barbie” and “The Super Mario Bros. Movie”. Swift not only has a large and loyal fanbase, but is now a household name - in 2023, three quarters of Americans were very or somewhat familiar with her work.

Rethinking the movie experience

The year 2023 turned out to be a mixed bag for the world of cinema. While attendance and box office figures are generally on the rise following the decrease recorded in 2020, these values have struggled to reach pre-pandemic levels. The success of the “Barbenheimer” phenomenon is nevertheless an indication that audiences are still ready to flock to cinemas for films which are set to become major events. Moreover, the release of several concert films such as “Taylor Swift: The Eras Tour” and "Renaissance: A Film by Beyoncé" is proof that cinema has the capacity to achieve a wider cultural impact beyond feature films.