The majority of Japanese consumers planned to eat traditional New Year's food (o-sechi) as revealed in a survey conducted in October 2021. While more than ** percent of respondents aged 60 years and older planned to eat traditional dishes at the beginning of the year, the share was lower among younger respondents.
O-sechi refers to a variety of assorted dishes eaten during the New Year's holiday. The dishes are arranged in stackable boxes, with each representing a special meaning like "health for the upcoming year", "joy", and "longevity".
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Loyalty Marketing. (November 15, 2021). Intention of eating traditional New Year's food (o-sechi) in Japan as of October 2021, by age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1292007/japan-intention-eat-traditional-new-year-food-by-age/
Loyalty Marketing. "Intention of eating traditional New Year's food (o-sechi) in Japan as of October 2021, by age." Chart. November 15, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1292007/japan-intention-eat-traditional-new-year-food-by-age/
Loyalty Marketing. (2021). Intention of eating traditional New Year's food (o-sechi) in Japan as of October 2021, by age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1292007/japan-intention-eat-traditional-new-year-food-by-age/
Loyalty Marketing. "Intention of Eating Traditional New Year's Food (O-sechi) in Japan as of October 2021, by Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Nov 2021, /statistics/1292007/japan-intention-eat-traditional-new-year-food-by-age/
Loyalty Marketing, Intention of eating traditional New Year's food (o-sechi) in Japan as of October 2021, by age ÌÇÐÄÆƽâ°æ, /statistics/1292007/japan-intention-eat-traditional-new-year-food-by-age/ (last visited August 01, 2026)
Intention of eating traditional New Year's food (o-sechi) in Japan as of October 2021, by age [Graph], Loyalty Marketing, November 15, 2021. [Online]. Available: /statistics/1292007/japan-intention-eat-traditional-new-year-food-by-age/
