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Share of consumers participating in holiday shopping in China as of November 2023, by gender

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Source

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Release date

December 2023

Region

China

Survey time period

November 9 to 30, 2023

Number of respondents

7,510 respondents

Age group

16 years and older

Special properties

among 5,334 female and 2,176 male respondents

Method of interview

Online survey

Supplementary notes

Shopping for holiday such as Black Friday, 11.11., Christmas sales, New year's sales etc.

Original question: "Are you planning to/did you shop during the holiday sales? (Black Friday, 11.11, Christmas sales, New year's sales, etc.)"

Citation formats

Share of people doing holiday shopping China 2023, by gender

Published by
F. Watty,
Dec 4, 2023
According to a survey conducted by in China in November 2023, around ** percent of female respondents were planning to or had already done some holiday shopping, while only *** percent of the female respondents did not participate in any holiday sales events. In comparison, around **** percent of Chinese men in the same survey stated they did not participate in holiday shopping.
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