According to the source, the original survey question was "How much would you be willing to pay for organic food?".
The survey was conducted among:
15,504 respondents aged 16 to 24 years old,
11,554 respondents aged 25 to 34 years old,
5,213 respondents aged 35 to 44 years old,
1,817 respondents aged 45 to 54 years,
976 respondents aged 55 years and above.
Citation formats
Willingness to pay for organic food products in India 2023, by age
In a survey conducted by in September 2023, about ** of respondents between ages 16 and 24 years were willing to pay the same price for organic food products as conventionally grown food products. Comparatively, ** percent of respondents over 55 years of age were willing to pay the same price as conventionally grown food products.
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Rakuten Insight. (October 16, 2023). Willingness to pay for organic food products among consumers in India as of September 2023, by age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1282027/india-willingness-to-spend-on-organic-food-by-age/
Rakuten Insight. "Willingness to pay for organic food products among consumers in India as of September 2023, by age." Chart. October 16, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1282027/india-willingness-to-spend-on-organic-food-by-age/
Rakuten Insight. (2023). Willingness to pay for organic food products among consumers in India as of September 2023, by age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1282027/india-willingness-to-spend-on-organic-food-by-age/
Rakuten Insight. "Willingness to Pay for Organic Food Products among Consumers in India as of September 2023, by Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Oct 2023, /statistics/1282027/india-willingness-to-spend-on-organic-food-by-age/
Rakuten Insight, Willingness to pay for organic food products among consumers in India as of September 2023, by age ÌÇÐÄÆƽâ°æ, /statistics/1282027/india-willingness-to-spend-on-organic-food-by-age/ (last visited July 31, 2026)
Willingness to pay for organic food products among consumers in India as of September 2023, by age [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: /statistics/1282027/india-willingness-to-spend-on-organic-food-by-age/
