| Characteristic | Share of respondents |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
September 2021
More information
Region
China
Survey time period
February 25 to March 5, 2021
Number of respondents
820 respondents
Age group
18 years and older
Special properties
among Chinese consumers
Method of interview
Online survey
Supplementary notes
The survey was conducted in China and globally in ten waves in the time between December 2020 and February 2021, with 25,444 consumers in 22 countries in total.
The average age distribution of the Chinese respondents was as follows: 18 percent aged between 18 and 24 years, 26 percent between 25 and 31 years, 26 percent between 32 and 39 years, 24 percent between 40 and 55 years, 5 percent between 56 and 69 and one percent aged 70 years and older.
Concerning the average distribution by location of the Chinese respondents: the majority of respondents was situated in urban areas of big cities, with 77 percent share. 10 percent of respondents were from suburban areas in big cities, 11 percent of respondents from small or medium sized towns, and 2 percent came from rural areas.
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