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Factors influencing consumer willingness to pay more for a 'perfect' bundle of subscriptions in India as of September 2021

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Source

Release date

September 2021

Region

India

Survey time period

September 2021

Number of respondents

1,000 respondents

Supplementary notes

Survey question: "If you could create a ‘perfect’ bundle of your subscriptions, would you pay more to include any of the below, either live, on-demand, or both?"

Citation formats

Primary reasons to pay more for a bundle of subscription India 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 17, 2021
According to recent survey of Indian over-the-top (OTT) consumers, ** percent of the respondents stated that if they could create a 'perfect' bundle of subscriptions, they were more likely to pay more for on-demand TV series that are worthy of binge watching. ** percent respondents stated that they were more likely to pay more for on-demand fitness classes with a celebrity trainer.
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