Peloton is a fitness equipment and online subscription company based in New York. Helping users on their fitness journey are Peloton's team of instructors, some of whom have gained celebrity status and a strong following on social media. As of February 2024, Cody Rigsby was the most popular Peloton instructor on Instagram, amassing around *** million followers on the social media platform.
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Backlinko. (February 8, 2024). Number of Instagram followers of Peloton instructors worldwide in 2024 (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 17, 2026, from /statistics/1269012/peloton-instructors-instagram/
Backlinko. "Number of Instagram followers of Peloton instructors worldwide in 2024 (in 1,000s)." Chart. February 8, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 17, 2026. /statistics/1269012/peloton-instructors-instagram/
Backlinko. (2024). Number of Instagram followers of Peloton instructors worldwide in 2024 (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 17, 2026. /statistics/1269012/peloton-instructors-instagram/
Backlinko. "Number of Instagram Followers of Peloton Instructors Worldwide in 2024 (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Feb 2024, /statistics/1269012/peloton-instructors-instagram/
Backlinko, Number of Instagram followers of Peloton instructors worldwide in 2024 (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/1269012/peloton-instructors-instagram/ (last visited July 17, 2026)
Number of Instagram followers of Peloton instructors worldwide in 2024 (in 1,000s) [Graph], Backlinko, February 8, 2024. [Online]. Available: /statistics/1269012/peloton-instructors-instagram/
