Founded in 2012 and assisted by a Kickstarter campaign in 2013, Peloton is a fitness equipment and online subscription company based in New York. Peloton saw its global subscription revenue rise rapidly from *** million U.S. dollars in 2019 to over *** billion U.S. dollars in 2024. This decreased to 1.67 billion U.S. dollars in 2025.
The company's flagship product is a stationary bike, which consumers can use to exercise on their own or participate in online classes as part of a monthly subscription. The Peloton Digital app allows customers to stream a variety of cycling, yoga, meditation, and running classes directly to their device. The popularity of this subscription service has made celebrities out of the Peloton fitness instructors, including Ally Love, Alex Toussaint, and Robin Arzon.
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Peloton. (October 21, 2025). Annual subscription revenue of Peloton worldwide from 2017 to 2025 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 22, 2026, from /statistics/1203061/peloton-subscription-revenue/
Peloton. "Annual subscription revenue of Peloton worldwide from 2017 to 2025 (in million U.S. dollars)." Chart. October 21, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 22, 2026. /statistics/1203061/peloton-subscription-revenue/
Peloton. (2025). Annual subscription revenue of Peloton worldwide from 2017 to 2025 (in million U.S. dollars). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 22, 2026. /statistics/1203061/peloton-subscription-revenue/
Peloton. "Annual Subscription Revenue of Peloton Worldwide from 2017 to 2025 (in Million U.S. Dollars)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 21 Oct 2025, /statistics/1203061/peloton-subscription-revenue/
Peloton, Annual subscription revenue of Peloton worldwide from 2017 to 2025 (in million U.S. dollars) ÌÇÐÄÆÆ½â°æ, /statistics/1203061/peloton-subscription-revenue/ (last visited July 22, 2026)
Annual subscription revenue of Peloton worldwide from 2017 to 2025 (in million U.S. dollars) [Graph], Peloton, October 21, 2025. [Online]. Available: /statistics/1203061/peloton-subscription-revenue/