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Peloton saw its global product revenue rise sharply from just under *** million U.S. dollars in 2019 to almost **** billion U.S. dollars in 2021. However, product revenue experienced a decrease from 2022 onwards, falling back under *** billion U.S. dollars in 2024 and reaching million U.S. dollars in 2025.

When was Peloton founded?

Founded in 2012 and assisted by a Kickstarter campaign in 2013, Peloton is a fitness equipment and online subscription company based in New York. The company's flagship product is a stationary bike, which consumers can use to exercise on their own or participate in online classes as part of a monthly subscription. The company's first stationary bike was released in 2014, with a new version coming to the market in September 2020. Peloton added a treadmill to its product portfolio in 2018, with a touchscreen and sound bar at the front of the machine allowing users to connect to online classes through their devices.

How much revenue does Peloton make?

In 2025, Peloton's annual revenue worldwide was just under *** billion U.S. dollars, marking a noticeable decline compared to the previous year. When examining the different regions where Peloton operates, North America accounted for the largest portion of the company’s revenue, generating over *** billion U.S. dollars. In contrast, approximately percent of Peloton’s total revenue came from outside North America. Additionally, when breaking down Peloton’s revenue by type, the majority, approximately **** billion U.S. dollars, was derived from its fitness subscription service, which provides users with access to exclusive workouts and training plans.