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Distribution of consumer packaged products (CPG) e-commerce sales in Italy in 2nd quarter 2021

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Source

Release date

July 2021

Region

Italy

Survey time period

April to June 2021

Special properties

based on sales value of products distributed by online grocerers

Supplementary notes

* Portioned food.

Citation formats

Main CPG segments by e-commerce sales in Italy Q2 2021

Published by
Yihan Ma,
Oct 8, 2021
Data from the second quarter of 2021 showed that online sales of perishable food products were still limited in Italy. Fresh food accounted for roughly ** percent of online grocery sales, while meat made up less than *** percent of the whole Italian grocery e-commerce market. On the contrary, shelf-stable food accounted for the biggest market share with almost ** percent of online sales of consumer packaged products.
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