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Share of consumers who prefer online car retail in the United States in 2020, by activity

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Source

Release date

January 2021

Region

United States

Survey time period

2020

Number of respondents

1,859 respondents

Age group

16 years and older

Special properties

respondents are the primary or shared decision makers and must be considering purchasing from a dealership.

Supplementary notes

The source specifies results represent the "percent of shoppers who prefer to complete activity online or at home".

Citation formats

Share of U.S. consumers who prefer online car retail 2020 by activity

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 4, 2021
In 2020, the majority of U.S. consumers preferred to use online or at-home methods to find information on car buying incentives. The majority also preferred to use the internet to be notified of whether they qualified for vehicle financing options, to calculate monthly payments, and to apply for financing. However, consumers would rather test-drive the vehicle, sign the final contract, and acquire the car in-person at the dealership; all these options appealing to less than a quarter of shoppers.
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