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Samsung was the leader in the global television (TV) set market with a share of ** percent in terms of sales volume in 2025. LG and TCL took second place with **** and ** percent in the same year, respectively.

TV market

The global television market has developed remarkably over recent decades, notably with the introduction of new and advanced TV technologies. As a result of these innovations, the global TV market generated estimated revenues of ** billion U.S. dollars in 2025. The latest technologies include smart, OLED (organic light-emitting diode), AMOLED (active-matrix organic light-emitting diode), and QLED (quantum dot display) TVs, as well as higher resolutions such as 4K and 8K. For instance, smart TVs are traditional television sets with integrated internet features, allowing users to browse the internet and stream music and videos.

Leading TV vendors

The two Korean giants, Samsung and LG Electronics, are major vendors in the consumer electronics markets. Both companies provide a variety of consumer electronics devices and household appliances, like washing machines and refrigerators. Both manufacturers stayed in step with the times regarding the development of TV technology, being active in the market since the 1990s. Particularly, over the years, the two leaders produced TVs featuring the above-mentioned displays and resolutions, as well as smart and connected TVs. Samsung’s latest development involves the new technology NEO QLED, i.e., TVs with QLED screens and mini LED backlight. At the same time, Chinese TCL is increasing its share in the market, creating competition.