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As of 2025, the biggest group of people reachable through social media advertisements in Hungary consisted of men between the ages of 25 and 34 years, measuring at approximately ** percent. Women of the same age accounted for the second-largest group, with 10.7 percent.
Besides Facebook and Instagram, the leading social media platforms in Hungary, TikTok is becoming increasingly popular, particularly among the younger generations. As of March 2025, there were over two million real TikTok app users in the country, who could be reached by online advertisements.
Influencer advertising spending has seen robust growth in Hungary over the past years, with figures reaching nearly 39 million euros in 2024. Moreover, by 2029, influencer advertising expenditure is forecast to total over 55 million euros. When it comes to the most valuable Hungarian influencers, TheVR came in first place according to the Forbes influencer index, followed by Whisper Ton.
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Overview
Print advertising
Outdoor advertising
Radio advertising
Television advertising
Digital advertising
Social media and influencer advertising
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
