In March 2024, YouTube.com was the leading video streaming website in Italy. During the measured period, the video platform accounted for over 63.6 percent of desktop traffic in the arts & entertainment - TV, movies, and streaming subcategory. Netflix.com was ranked second with a 4.86 percent market share.
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SimilarWeb. (April 1, 2024). Most popular tv, movies, and streaming websites in Italy in March 2024, based on share of visits [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1258854/italy-market-share-tv-and-streaming-websites/
SimilarWeb. "Most popular tv, movies, and streaming websites in Italy in March 2024, based on share of visits." Chart. April 1, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1258854/italy-market-share-tv-and-streaming-websites/
SimilarWeb. (2024). Most popular tv, movies, and streaming websites in Italy in March 2024, based on share of visits. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1258854/italy-market-share-tv-and-streaming-websites/
SimilarWeb. "Most Popular Tv, Movies, and Streaming Websites in Italy in March 2024, Based on Share of Visits." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Apr 2024, /statistics/1258854/italy-market-share-tv-and-streaming-websites/
SimilarWeb, Most popular tv, movies, and streaming websites in Italy in March 2024, based on share of visits ÌÇÐÄÆƽâ°æ, /statistics/1258854/italy-market-share-tv-and-streaming-websites/ (last visited July 29, 2026)
Most popular tv, movies, and streaming websites in Italy in March 2024, based on share of visits [Graph], SimilarWeb, April 1, 2024. [Online]. Available: /statistics/1258854/italy-market-share-tv-and-streaming-websites/
