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Growth rate of orders on Jumia in Africa due to the coronavirus (COVID-19) pandemic from 1st half 2019 to 1st half 2020

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Sources

Release date

March 2021

Region

Africa

Survey time period

H1 2019 to H1 2020

Citation formats

Growth in Jumia orders in Africa 2019-2020

Published by
F. Watty,
Aug 4, 2021
The coronavirus (COVID-19) outbreak determined a change in consumers' shopping behaviors in Africa, with an increment of digital purchases. Jumia, one of the leading online marketplaces in the continent, registered a growth of over ** percent in the number of orders in the first half of 2020, compared to the same period of the previous year. At the same time, the number of Jumia's active customers also increased in 2020.
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