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Leading issues causing friction for consumers on e-commerce checkout pages in Europe in 2020

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Source

Release date

June 2020

Region

Europe

Survey time period

2020

Number of respondents

450 e-commerce websites

Supplementary notes

The reviewed e-commerce websites came from the following countries: France, Germany, United Kingdom, the Netherlands, Spain, Italy, and Sweden.

The source does not specify the date of the survey.

Citation formats

Leading errors preventing consumers from checking out online in Europe 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 15, 2021
In 2020, many e-commerce companies in selected European countries had unnecessary issues, which disrupt the webpage's checkout flow and cause consumers to abandon their order. For example, nearly half of the e-commerce shops reviewed in these countries did not confirm the type of card used when a card number was entered, missing the opportunity to validate payment details in real-time. About *** in **** e-commerce websites did not allow card numbers to be entered without spaces, annoyingly forcing customers to enter the digits in a certain way.
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