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In 2024, Mercado Libre emerged as the most popular shopping marketplace app in Argentina, garnering approximately **** million downloads. The app of the marketplace founded in 1999 in Buenos Aires, almost quintupled the number of app downloads of its closest competitor, Alibaba and had over ** million more downloads than the app of AliExpress.

Who follows Mercado Libre in Argentina?

With net sales of over *** million U. S. dollars in 2023 and an average of *** million monthly visits to their website in 2024, Mercado Libre stood as the undisputed leader in the Argentinian e-commerce market. Behind the Argentinian giant, Fravega and Adidas, two omnichannel retailers, completed the top three of online stores with the highest net sales in the South American country. The website of Fravega (fravega.com) also ranked as the third most visited e-commerce website in Argentina with an average of almost *** million monthly visits, behind the website of Mercado Libre and Xbox. The websites of other well-known retailers as Amazon or eBay were outside the top 10 in terms of visits in Argentina.

What is the future of e-commerce in Argentina?

The penetration rate in the e-commerce market in Argentina was forecast to surpass ** percent in 2025 and reach over ** percent by 2029. This expected growth is accompanied by a forecast increase in B2C e-commerce revenue of almost * billion U.S. dollars from 2025 to 2029. The current leadership of Mercado Libre and the incursion of Chinese marketplaces into the Latin American country will play an important role in dividing this forecasted growth among the different e-commerce retailers.