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In the second quarter of 2025, Samsung's market share of smartphones in South Korea amounted to nearly ** percent, higher than in any other country or territory in the Asia-Pacific region. In comparison, Samsung's market share of smartphones in China was the lowest in the region during that period. 

Samsung Electronics’ global dominance in the smartphone market 

Samsung Electronics, a global electronics giant based in South Korea, has maintained dominance in the smartphone industry through innovation, scale, and diverse product offerings. Its Galaxy series spans premium to budget models, appealing to a wide range of consumers. Samsung’s advantages include advanced display technology, powerful processors, and pioneering features like foldable screens. The company led the global foldable smartphone market in 2024. As a leading producer of key components such as chips and displays, Samsung effectively controls its supply chain, ensuring cost efficiency and market control. Overall, despite competition from Apple and Chinese smartphone brands, Samsung, with a nearly ** percent market share of global smartphone shipments, remains one of the leading smartphone vendors worldwide.  

Smartphone market leaders in major APAC markets 

Across the Asia-Pacific region, competition among smartphone vendors is fierce. Samsung has a weak presence in China, while rivals like Apple, Xiaomi, Huawei, OPPO, and Vivo share similarly high market positions. In India, Vivo and Xiaomi are leading the Indian smartphone market, putting Samsung under pressure to strengthen its foothold in the country. In Southeast Asia, Samsung leads with a nearly ** percent market share overall, but faces strong competition from Xiaomi, TRANSSION, OPPO, and Vivo. Meanwhile, Apple dominates in Japan and Australia, holding more than half of the market, while Chinese smartphones are less popular as consumers tend to favor premium devices.