According to a 2024 survey conducted by among consumers in the Asia-Pacific region, India had the highest share of respondents who reported purchasing a smartphone every year, at around ** percent. Japan and South Korea had the highest shares of respondents who reportedly bought a smartphone every three to five years, at around ** percent.
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Rakuten Insight. (March 26, 2025). Frequency of purchasing smartphones among consumers in the Asia-Pacific region as of October 2024, by country or territory [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1611224/apac-smartphones-purchase-frequency-by-country/
Rakuten Insight. "Frequency of purchasing smartphones among consumers in the Asia-Pacific region as of October 2024, by country or territory." Chart. March 26, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1611224/apac-smartphones-purchase-frequency-by-country/
Rakuten Insight. (2025). Frequency of purchasing smartphones among consumers in the Asia-Pacific region as of October 2024, by country or territory. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1611224/apac-smartphones-purchase-frequency-by-country/
Rakuten Insight. "Frequency of Purchasing Smartphones among Consumers in The Asia-pacific Region as of October 2024, by Country or Territory." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Mar 2025, /statistics/1611224/apac-smartphones-purchase-frequency-by-country/
Rakuten Insight, Frequency of purchasing smartphones among consumers in the Asia-Pacific region as of October 2024, by country or territory ÌÇÐÄÆƽâ°æ, /statistics/1611224/apac-smartphones-purchase-frequency-by-country/ (last visited July 26, 2026)
Frequency of purchasing smartphones among consumers in the Asia-Pacific region as of October 2024, by country or territory [Graph], Rakuten Insight, March 26, 2025. [Online]. Available: /statistics/1611224/apac-smartphones-purchase-frequency-by-country/
