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Daily active users of Yandex Zen from 2nd quarter 2020 to 4th quarter 2021 (in millions)

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Source

Release date

February 2022

Region

Russia

Survey time period

Q2 2020 to Q4 2021

Supplementary notes

The statistic has been compiled from several reports by the source.

Citation formats

Yandex Zen daily active users 2020-2021

Published by Thuy D., Feb 15, 2022
The Russian blogging platform Yandex Zen had **** million daily active users in the fourth quarter of 2021. That was the highest audience over the observed period. The difference of Yandex Zen from other blog sites is that it offers a personalized feed with recommended text, image, and video content based on a user's preferences using machine learning. In Russia, approximately one-third of Yandex Zen users on desktop devices were aged 55 years and older.
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