The largest share of Yandex Zen users in Russia was occupied by women aged 55 years and older, at over ** percent of the total monthly audience reached in October 2021. The share of men was higher than that of female users in the age groups until 45 years. In 2020, Yandex Zen was one of the most frequently cited social media platforms nationwide. It is a personal content feed service with recommendations by an algorithm that uses machine learning.
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Mediascope. (February 2, 2022). Share of Yandex Zen monthly reach on desktop devices in Russia in October 2021, by age group and gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1225898/russia-yandex-zen-users-age/
Mediascope. "Share of Yandex Zen monthly reach on desktop devices in Russia in October 2021, by age group and gender." Chart. February 2, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1225898/russia-yandex-zen-users-age/
Mediascope. (2022). Share of Yandex Zen monthly reach on desktop devices in Russia in October 2021, by age group and gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1225898/russia-yandex-zen-users-age/
Mediascope. "Share of Yandex Zen Monthly Reach on Desktop Devices in Russia in October 2021, by Age Group and Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Feb 2022, /statistics/1225898/russia-yandex-zen-users-age/
Mediascope, Share of Yandex Zen monthly reach on desktop devices in Russia in October 2021, by age group and gender ÌÇÐÄÆƽâ°æ, /statistics/1225898/russia-yandex-zen-users-age/ (last visited July 23, 2026)
Share of Yandex Zen monthly reach on desktop devices in Russia in October 2021, by age group and gender [Graph], Mediascope, February 2, 2022. [Online]. Available: /statistics/1225898/russia-yandex-zen-users-age/
