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Most common reasons for signing up for new ad-free TV and video services in the United States as of June 2021

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Source

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Release date

June 2021

Region

United States

Survey time period

June 2021

Number of respondents

3,001 respondents

Age group

14-74 years

Special properties

consumers watching at least 1 hour of TV per week; among those who subscribed to a new ad-free service in past 6 mos.

Supplementary notes

Question: "What were the main reasons you signed up?"

Citation formats

Motivations for signing up for new ad-free video services in the U.S. 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 15, 2021
In June 2021, approximately half of respondents to a survey conducted in the United States that signed up for new ad-free TV or online video services in the past six months, stated to do so due to exclusive content. Second most common reasons were good value for the cost and deep catalog, according to ** percent of people interviewed. Only ** percent of respondents stated they signed up because of specific shows.
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