UK Youtube Premium subscribe reasons 2023| ��ƽ��

Media
TV, Video & Film

Reasons for YouTube Premium users in the United Kingdom (UK) to subscribe to the service as of June 2023

Characteristic	Share of respondents
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Number of respondents

372 respondents

Special properties

YouTube Premium users

Supplementary notes

Original question: "’Why do you pay for digital video content?’’

Citation formats

UK YouTube Premium reasons to subscribe 2023

Published by ��ƽ�� Research Department, Aug 24, 2023

As of June 2023, over half of respondents in the United Kingdom reported subscribing to YouTube Premium to watch what they want and when they want, as well as for the high image and sound quality. Around ** percent of respondents reported preferring YouTube Premium as goo value for money. Around ** percent of respondents reported finding that the platform had less advertising compared to other platforms.