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Share of consumers planning to watch the Summer Olympics in the United States in 2021 and 2024, by platform type

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Sources

Release date

June 2024

Region

United States

Survey time period

2021, May 2024

Number of respondents

1,000 respondents

Citation formats

Plans to watch the Summer Olympics in the U.S. 2021-2024, by platform type

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 18, 2024

As of May 2024, over half of American consumers planned to watch the Paris Olympic Games starting in July on streaming services, such as Peacock, surpassing the share of live TV viewers. The share of the Summer Olympic viewers expecting to watch via live TV channels declined from ** percent in 2021 to ** percent in 2024.

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