C-level executives, senior managers, and business-unit, department, or division heads representing the full range of regions, industries, company sizes, and functional specialities
Method of interview
Online survey
Supplementary notes
Note: Respondents who answered "don't know" were not disclosed.
Citation formats
Changes needed to make business models economically viable by 2023
Around nine out of ten businesses believe they will have to make changes to their business model, or have already changed their business model in order to stay economically viable by 2023. Sixty-four percent of the respondents believe they need to build new digital business(es), and 21 percent believe they need to embed digital technologies in their current business model. Only 11 percent think their current business model will stay economically viable as it is through 2023.
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McKinsey & Company. (May 26, 2021). Changes companies need to make for their business model to stay economically viable by 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 22, 2026, from /statistics/1248716/companies-digital-business-model-changes/
McKinsey & Company. "Changes companies need to make for their business model to stay economically viable by 2023." Chart. May 26, 2021. ÌÇÐÄÆÆ½â°æ. Accessed July 22, 2026. /statistics/1248716/companies-digital-business-model-changes/
McKinsey & Company. (2021). Changes companies need to make for their business model to stay economically viable by 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 22, 2026. /statistics/1248716/companies-digital-business-model-changes/
McKinsey & Company. "Changes Companies Need to Make for Their Business Model to Stay Economically Viable by 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 26 May 2021, /statistics/1248716/companies-digital-business-model-changes/
McKinsey & Company, Changes companies need to make for their business model to stay economically viable by 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1248716/companies-digital-business-model-changes/ (last visited July 22, 2026)
Changes companies need to make for their business model to stay economically viable by 2023 [Graph], McKinsey & Company, May 26, 2021. [Online]. Available: /statistics/1248716/companies-digital-business-model-changes/