C-level executives, senior managers, and business-unit, department, or division heads representing the full range of regions, industries, company sizes, and functional specialities
Method of interview
Online survey
Supplementary notes
* 91 are classified as top-decile economic performers and 636 are the remaining respondent.
Citation formats
Businesses' share of sales from new products and services in 2020
According to the source, top-decile economic performers obtain around 1.8 times more of their sales from product or services that were created mostly in 2020 than other non-top economic performing organizations, which the source suggests shows a bolder approach to innovation among the top performers.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
McKinsey & Company. (May 26, 2021). Share of sales from products or services that did not exist one year ago as of early 2021, by top-decile economic performers and other companies [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1248778/share-of-sales-from-new-products/
McKinsey & Company. "Share of sales from products or services that did not exist one year ago as of early 2021, by top-decile economic performers and other companies." Chart. May 26, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1248778/share-of-sales-from-new-products/
McKinsey & Company. (2021). Share of sales from products or services that did not exist one year ago as of early 2021, by top-decile economic performers and other companies. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1248778/share-of-sales-from-new-products/
McKinsey & Company. "Share of Sales from Products or Services That Did Not Exist One Year Ago as of Early 2021, by Top-decile Economic Performers and Other Companies." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 May 2021, /statistics/1248778/share-of-sales-from-new-products/
McKinsey & Company, Share of sales from products or services that did not exist one year ago as of early 2021, by top-decile economic performers and other companies ÌÇÐÄÆƽâ°æ, /statistics/1248778/share-of-sales-from-new-products/ (last visited July 29, 2026)
Share of sales from products or services that did not exist one year ago as of early 2021, by top-decile economic performers and other companies [Graph], McKinsey & Company, May 26, 2021. [Online]. Available: /statistics/1248778/share-of-sales-from-new-products/
